Arizona DPS director tweets response to Nike's Kaepernick ad

Arizona DPS director tweets response to Nike's Kaepernick ad

Kaepernick was the first NFL player to kneel during the national anthem before games in 2016 to protest racial inequality and police brutality. "But I think it's a awful message that they're sending and the objective of them doing it, maybe there's a reason for them doing it but I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".

US President Donald Trump has once again weighed in on Nike's ad campaign featuring controversial quarterback Colin Kaepernick.

Nike's latest campaign tagline is, "Believe in something, even it it means sacrificing everything".

"Believe in something, even if it means sacrificing everything #JustDoIt".

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The company's stock price has dipped since some customers burned and defaced their Nike shoes in protest over the Kaepernick ad, but overall the shares are up almost 28 percent this year.

Trump's tweet also referenced the NFL's declining TV ratings and said that he finds it "hard to watch" and "always will, until [the players] stand for the FLAG!"

"If people say your dreams are insane, if they laugh at what you think you can do, good".

It has since been subjected to a slew of backlash and boycotts due to Kaepernick's kneeling during the national anthem, with some going so far as to burn their merchandise.

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Last November, Kaepernick filed a grievance against the NFL in which he alleged the league and franchise owners colluded to keep him from signing with another team. Most business and brand observers said Nike seemed to have weighed the risks in running the Kaepernick ad, with Nike's core customers considered to be primarily young, diverse urbanites who are more likely to be "belief-driven buyers".

Many people took to social media to praise Nike for taking such a strong stance behind Kaepernick who has faced heavy criticism for his advocacy.

The ad will debut on NBC in the NFL's opening round encounter between the Atlanta Falcons and Philadelphia Eagles.

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