Wendy's had a savage response to the IHOb name change

Wendy's had a savage response to the IHOb name change

Since the International House of Pancakes is now the International House of Burgers, Burger King has made a decision to change it's name as well.

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today. In May, the company reported that more than half of its business occurs during breakfast hours, while lunch garners 28 percent, followed by dinner with 16 percent. The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu.

IHOP All You Can Eat Pancakes 17

Since announcing a major name change from IHOP to IHOb, the pancake chain has been drumming up lots of speculation over what the "B" stands for, with many assuming it would be "breakfast" or "brunch". Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP".

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And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

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Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name. "If you want a burger and beer, you are not going to come to IHOP".

It's worth noting that the company's website still lives at IHOP.com. "While strategically it makes sense to get people in (IHOP) after 11 o'clock in the morning, owning burgers is a non-starter for them".

And changed its Twitter name to the same.

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The brand even changed its cover photo to one of pancakes.

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