Amazon buys EPL rights in UK in 1st for an internet platform

Amazon buys EPL rights in UK in 1st for an internet platform

Amazon has announced that it will show 20 Premier League football matches a season for the next three years from 2019.

"Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches - and we look forward to working with them from season 2019-20 onwards".

The Premier League comprises of 20 teams, and the package of 20 games will cover two full rounds of fixtures, thereby including all participant teams. The fixtures will be over two periods in December, and that some will clash with each other - although an Amazon spokesperson pointed out to me that you could still watch multiple matches at the same time, on different devices if you wish if you like to multitask.

The company will livestream 20 matches a season and Prime members are guaranteed to see every team.

BT has bought 52 games a season, Premier Sports 53 games, including a match at 3pm on Saturdays, and Sky 128 games.

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Amazon will livestream the matches on its Prime Video service, which also includes U.S. Open tennis, ATP World Tour Tennis events and National Football League games, at no extra cost to existing members.

Now, some four months on and following extended negotiations, a deal has been struck with Amazon and BT Sport.

"Undoubtedly, Amazon is pulling together a strong and growing set of live TV rights to complement its vast content relationship", he said.

Premier League executive chairman Richard Scudamore labelled Amazon as an "exciting new partner", adding: "Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches".

For Amazon, the deal is the latest example of its expansion into the world of live sports broadcasting. It's one of the most-watched sports leagues in the world.

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In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League". However, the entire auction has fallen short of the Premier League's hopes on revenue.

The deal will expand awareness of Amazon Prime, the company's lucrative subscription service.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

The online retail behemoth and streaming service becomes the first over-the-top streaming service to successfully bid for exclusive Premier League rights and joins pay-TV rivals Sky and BT in next year's line-up of providers.

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