Spotify makes improvements to its ad-supported experience

Spotify makes improvements to its ad-supported experience

In an event on April 24, Spotify revealed that free users will now get on-demand access to 15 select playlists. This ability to play songs as you prefer will give users more freedom to actually experiment with what they listen to, Zafar said.

"This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere", he added. It will also impact the battery less. The streaming service had indicated that as many as 60 percent of its premium subscribers were originally free users, and that the no-cost option is the best way to get users on the platform.

As for exactly what's new in "personalized discovery", by far the most important change is the addition of on-demand playlists.

Are you a Spotify user? After all, the free offering still pales in comparison to what Spotify Premium brings to the table.

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Mobile phone with Spotify Music service in the screen and white earphones on a black vinyl record.

The service is available in most of North and South America, Europe, Australia, New Zealand and some parts of Asia.

Spotify showcased its revamped app for free users for the first time since 2014.

Now that Spotify is officially a public company, it has to continually make more money year-over-year to appease shareholders.

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Recently listed on the New York Stock Exchange, the Sweden-based company also has a bit of a piracy problem, as a whopping two million free users are said to be constantly finding a way around mandatory ads.

Spotify's mobile app previously didn't let non-paying customers listen to specific tracks, only playlists on shuffle mode. Spotify says that this feature will reduce data usage by up to 75 percent over 3G. Currently, Spotify has approximately 90 million active free subscribers and around 71 paying subscribers. While the basic goal of the app remains the same, it has undergone various changes which would benefit the free subscriber.

Free users will still only be able to shuffle other content, but they have unrestricted access to the core playlists so they can listen to tracks on demand just as Premium listeners can.

Users pay between $5 and $10 for a paid subscription to Spotify.

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