Google acquires GIF platform, keyboard Tenor to improve image search, Gboard, & more

Google acquires GIF platform, keyboard Tenor to improve image search, Gboard, & more

But in 2016, Google also integrated Tenor's technology into Gboard, its mobile keyboard app. Google didn't say what will happen to that relationship, and the search giant didn't immediately respond to a request for comment. Last Halloween, for example, Dunkin' Donuts targeted US mobile users with a GIF of a zombie in desperate need of caffeine. For example, there are times when a desktop-oriented page would rank higher than a mobile-friendly page, purely because it had better information. Along with search engine and hosting on its own site, the company offers a number of its own apps - "GIF keyboards" for Android and iOS that allow users to insert animated GIFs into any conversation they are having on their mobile device. The search content now has a GIF filter in its toolbar.

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Google officially announced that it was migrating all websites to mobile-first indexing, meaning their indexing and ranking system will now use the mobile version of a website as opposed to the desktop version, the firm announced in a press release. But now, with mobile-first indexing, the mobile version of the page will be used by Google for indexing and ranking and this will benefit the mobile searchers. "You may also see that the snippets in the Google Search results are now generated from the mobile version of your content, Google wrote in the blog post".

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Google has started to roll out the mobile-first indexing of the web, as per the latest reports. They have been elated with the development and said this will further bolster their efforts to make the over three billion mobile users around the world to have the ideal digital analogy of their mood or emotion at any given point in time. And if it happens that a desktop site is more relevant to a given search, you'll still see it ranked higher than its mobile alternatives.

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