Trump campaign mined Facebook user data using Israeli 'intelligence gathering'

Trump campaign mined Facebook user data using Israeli 'intelligence gathering'

Cambridge Analytica is the United Kingdom -based company often credited with helping to engineer Trump's 2016 election victory by using "psychographic" data to create personality profiles of individual voters, helping the Trump campaign target those voters with highly personalized propaganda messages via social media outlets such as Facebook.

The social media giant's shares were down 5.36 per cent at $175.17 at the time of writing, slashing almost $4bn (£2.8bn) off of founder Mark Zuckerberg's fortune.

A British data-mining company hired by the Trump campaign to influence USA elections outcome used Israeli companies to help them in their efforts, a British television report showed Monday.

Over the weekend, The New York Times and the Guardian reported that the data initially came from Cambridge professor Aleksandr Kogan, who created the app "thisisyourdigitallife", a personality quiz that was billed as "a research app used by psychologists".

If you use your Facebook account to log into other websites or apps, then it's time to check who is collecting your data. "Then, that app would crawl through their friend network and pull all of the data from their friends also". Ted Cruz during the 2016 presidential primary.

Watch the entire Channel Four expose on Cambridge Analytica in the video below.

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On Monday, Cambridge Analytica was the focus of Channel 4 News report in which an undercover reporter met the company's executives.

Damian Collins, chairman of the House of Commons Digital, Culture, Media and Sport Committee, has called on Facebook founder Mark Zuckerberg to appear before MPs to explain his company's actions. Facebook said it would be a "grave violation" of its policies if the data still exists.

Senator Ron Wyden asked Facebook to provide more information on what he called a "troubling" misuse of private data that could have been used to sway voters.

Trump's son-in-law Jared Kushner oversaw the "data operation" run by the 2016 Trump campaign, and is believed to be responsible for bringing Cambridge Analytica into the campaign.

Facebook said Cambridge Analytica has given the forensics firm complete access to its servers and systems.

In an interview Monday on NBC's "Today", Wylie said Cambridge Analytica aimed to "explore mental vulnerabilities of people".

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"Recent media reports regarding the use of personal information posted on Facebook for political purposes raise serious privacy concerns", Therrien said in a statement to CTV News.

Facebook shares sank $13.43 in midday trading, putting the stock on pace for its biggest one-day fall since August 2012 and dragging down the rest of the technology sector, with fears rising of increased government regulation.

Wylie, a former employee of Cambridge Analytica's parent company SCL, developed the programming used to exploit the Facebook data in question. First, you can just deactivate your account, which means it'll disappear from public view but Facebook will still hold all your data and you can go back and restart it later if you change your mind. Cambridge was hired to help with voter outreach by the Trump campaign, whose former campaign manager, Steve Bannon, had been on its board.

Robert Ricci, a marketing director at Blue Fountain Media, says what makes this case more insidious is its connection with possible elections meddling, something Facebook has been under scrutiny for.

Even on mainstay issues such as gun rights, Nix said at the time, the firm used personality types to tailor its messages.

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