Apple Music now boasts more than 38 million subscribers

Apple Music now boasts more than 38 million subscribers

Apple's Apple Music streaming service, which has been No. 2 in USA subscribers behind Spotify AB, is quickly gaining ground against its rival and may overtake it this summer. This may leave Spotify in the weeds behind Apple, Google, Amazon and even terrestrial radio when it comes to owning the physical distribution channel for music (smartphones, voice-enabled speakers, cars and more).

Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas.

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The Swedish company, launched in 2008 and available in more than 60 countries, is the biggest music streaming company in the world and counts services from Apple Inc, Amazon.com Inc and Alphabet Inc's Google Play as its main rivals. Cue revealed that Apple Music has 8 users subscribers during its first three month free trials. Taking a wider view, Spotify's subscriber growth rate still outpaces Apple Music's - the Swedish company saw 10 million subscribers join in the span of about 4 months. Google does not release paid subscriber numbers for its service, Google Play Music.

In the world of streaming music, it's really down to Apple Music versus Spotify.

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Making use of its most dedicated users in a similar way as Wikipedia's crowdsourced approach to information gathering, Spotify checks whether submissions match what other users have sent in and keeps track of previous results to ensure accuracy. Including those who listen to advertising-supported streams, Spotify has about 159 million monthly average users (MAUs).

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