Here's how much value Snapchat lost thanks to Kylie Jenner's tweet

Here's how much value Snapchat lost thanks to Kylie Jenner's tweet

Yes, you read that title correctly.

Well, she might have made Snapchat lose about $1.3 billion with a single tweet.

On Wednesday, a fan on Twitter asked how her baby is doing and the new mom replied in a tweet filled with smiley faces, "She's good. still staring at her all day. she looks just like me when i was a baby". "Or is it just me...ugh this is so sad", she wrote to her almost 25 million followers.

According to Bloomberg, after Kylie's tweet, Snap, Inc. stock dropped by 6.1 percent. But he also hoped that the redesign could help fix some common problems faced by all social media apps, he told the Guardian before the launch.

More news: Surgeons remove 'heaviest recorded' brain tumour

Complaints from users as outlined on the change.org petition focus on pesky features added to a recent update that make it harder for users to navigate. Over a million people signed a petition urging the company to switch back to its earlier design. And this week, the backlash to Snapchat's update has extended past us regular users to brands, as well.

The 20-year-old makeup mogul turned mom is already a massive social media influencer with the ability to sell out products without much effort, so it's no surprise that she can do the opposite, even by accident.

MORE: Why did Kylie Jenner name her daughter Stormi? Facebook is also entering the foray, with their stories becoming more utilized with its billion plus users.

That fundamental misunderstanding seems to hint at the fact that Snap doesn't know its users as well as it thinks it does.

More news: J. Law says Timothée Chalamet is 'so, so talented and hot'

In November, CEO and founder Evan Spiegel acknowledged Snapchat can be hard to understand and announced a redesign was in the works.

In a much rather detailed analysis, the shares of Snap Inc. declined further in its recent trades.

But it isn't just Snapchat's celebrity users and investors who have expressed frustration with the new direction the app has taken.

Snapchat is now on a slippery slope, in a position where they are effectively alienating their core demographic of users, being 18-24 year olds.

More news: Reviewed Antidepressants Top Placebo for Major Depression

Related Articles

  • Local news site DCist is coming back after acquisition by WAMU

    Local news site DCist is coming back after acquisition by WAMU

    The purchase represents an abrupt reversal of fortune for the websites, which were shut down in November by Mr. Without going into details of the transaction, he said each public radio station had some "skin in the game".
    AT&T to Launch 5G in a dozen cities

    AT&T to Launch 5G in a dozen cities

    AT&T might have found itself in a race with Verizon , which says it plans to roll out 5G home internet also by the end of 2018. The company added that it will keep an "aggressive schedule" for rolling out its network.
    Dallas Mavericks to investigate sexual misconduct allegations after Sports Illustrated report

    Dallas Mavericks to investigate sexual misconduct allegations after Sports Illustrated report

    Players in, say , Europe or China aren't under such rules and keep that in mind because those are places the Raptors would look. I didn't read the police report on that until just [Tuesday], and that was a huge mistake, obviously".
  • USA  stocks close higher, tech and bank stocks rally

    USA stocks close higher, tech and bank stocks rally

    Expectations for a quarter-point hike at the Fed's next meeting in March are now 93.5 percent, according to Thomson Reuters data. Declining issues outnumbered advancing ones on the NYSE by a 1.17-to-1 ratio; on Nasdaq, a 1.24-to-1 ratio favored advancers.
    University staff strike over pensions

    University staff strike over pensions

    The issue stems from the announcement made by the UUK that it planned to overhaul its Universities Superannuation Scheme (USS). The strikes are an attempt by the UCU to pressure universities to negotiate pension reforms proposed by Universities UK (UUK).
    Number of unemployed people in Britain has risen

    Number of unemployed people in Britain has risen

    Unemployment rates are calculated by people who are registered looking for work as a proportion of the working age population. Meanwhile, growth in the number of EU nationals working in Britain slowed and the number of eastern European workers fell.
  • More bombs hit Syria rebel enclave ahead of United Nations  vote

    More bombs hit Syria rebel enclave ahead of United Nations vote

    The ambassador of Kuwait , which holds the council presidency, said agreement was close, but there was still no consensus on the draft resolution.
    Havre police begin investigation into school threat

    Havre police begin investigation into school threat

    A social media post that threatened harm to "BHS" was not targeting Bloomfield High School, school officials said Friday morning. Claxton Police and Chief Kirkland arrived at CHS prior to student arrival and communicated the concerns with CHS Administration.
    Brrrrr: 'Beast from the East' set to plunge temperatures below freezing

    Brrrrr: 'Beast from the East' set to plunge temperatures below freezing

    Northern Ireland is expected to escape the worst of the weather as the "Beast from the East" makes its way across Europe . Met Éireann says it will be dry settled but cold for the remainder of the weekend but a return to winter is its forecast.
  • Penguins acquire C Brassard from Senators

    Penguins acquire C Brassard from Senators

    Brassard's trade from Ottawa to Pittsburgh was officially executed Friday evening. They likely won't be done before Monday's trade deadline, either.
    Low-Carb Vs. Low-Fat: Which Diet Is Better For Losing Weight?

    Low-Carb Vs. Low-Fat: Which Diet Is Better For Losing Weight?

    Gardner, PhD, indicating this was one key finding from the studypublished in the Journal of the American Medical Association . Gardner emphasizes that it's all about healthy low-fat and low-carb diets . "Whichever diet you prefer could work", Dr.
    Delhi Chief Secretary Assault: Centre seeks report

    Delhi Chief Secretary Assault: Centre seeks report

    Amanatullah Khan on Wednesday surrendered before Delhi Police , a day after Prakash Jarwal was arrested . Hours later on Tuesday night, Jarwal was arrested on the charge of attacking Prakash.