Facebook lost more users below 25 in 2017-eMarketer reports

Facebook lost more users below 25 in 2017-eMarketer reports

The number of Facebook users ages 12 to 17 is expected to decrease by 5.6 percent in 2018, according to a forecast from New York-based market research company eMarketer.

The reality: The number of U.S. Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, eMarketer found, or about 1.4 million total users. Though in the past, the social networking giant counted on Instagram to attract young users, it now seems that Snapchat is taking away the chunk of these users. Along with the reduced time, Facebook also - for the first time - witnessed a drop in the daily users in the US and Canada.

According to eMarketer principal analyst Debra Aho Williamson, "Instagram will add 1.6 million users and Snapchat 1.9 million users this year, which will be added to the Instagram user up 104.7 million users total and 86.5 million users for Snapchat in the U.S.".

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Overall, Facebook will lose 2 million users under the age of 25-year-old this year, according to a new estimate.

Facebook has a "teen problem", the company said, adding that it expects fewer and fewer young social media users to continue to use the site in the future. Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns.

According to its figures, Instagram will add around 1.6 million users aged 24 and under, while Snapchat will gain around 1.9 million. A Facebook spokesperson declined to comment on the firm's latest report. Instagram's users are only increasing. Snapchat's popularity with teens and young adults has grown significantly since the platform first launched in 2011. Facebook estimates the number of U.S. users to hit 169.5 million by the end of 2018, which doesn't mark even an 1% increase.

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Facebook originally managed to stem the tide of younger users abandoning its service by simply buying the product they were flocking to - Instagram. All in all, Snapchat will have a younger audience than Instagram. Another: Facebook isn't really all that cool anymore, which explains the exodus of youngsters.

Overall, the number of total Facebook users in the United Kingdom will reach 32.6 million in 2018. But there were controversies, too: allegations of Russians meddling in the election, fake news, metrics errors, and a growing body of research showing how using social media can harm mental health.

Of course, "that's the predicament Facebook is in", Williamson notes.

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