Facebook Overhauls News Feed to Prioritize Personal Relationships

Facebook Overhauls News Feed to Prioritize Personal Relationships

"We think that we're now slightly overvaluing how much time people spend on our platform and undervaluing how many meaningful interactions they have with other people", said Mosseri, who oversees News Feed.

Although Zuckerberg said the changes will take time to roll out, users will start noticing they see fewer posts from publishers and businesses and more content from their friends and family. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people", Mark Zuckerberg wrote.

Last week, Zuckerberg posted on Facebook about his goals for 2018, including "making sure that time spent on Facebook is time well spent" and adding that "this will be a serious year of self-improvement and I'm looking forward to learning from working to fix our issues together". Publishers anxious they would have to pay to have their posts end up in the News Feed, where most users would spend their time, and thus where there is more potential for ad-revenue-generating traffic.

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It might end up being "the most controversial stuff" that generates heated conversations, she suggested, or simply content pulled in from group pages where users engage with others on specific topics.

The decision is based on community feedback that suggested too much brand and public content is being displayed, hindering interactive engagement across the site, Zuckerberg said.

Facebook head of News Feed Adam Mosseri accompanied Zuckerberg's announcement with a blog post, warning public Facebook pages will see their reach, referral traffic and watch time decrease.

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It also comes following academic and expert research published by Facebook last month which showed using social media can in fact leave consumers feeling worse. On the other hand, passively scrolling through social media does not.

He added that Facebook had begun making changes in this direction a year ago. This required Facebook to "refocus the system", he said.

Facebook plans to change how its news feed works, playing up status updates from friends and family. It is unclear how the News Feed changes will affect its video relationships with partners, but already the company had been pulling back on funding the live video and short clips that appear in feeds. Tucked away in its own hidden corner of the app, Today In isn't prominent enough to be designed as a News Feed replacement or anything so radical - but that's kind of a shame. "General time on Facebook will diminish, however we think this is the proper activity".

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